James Leo York is a Kentucky copywriter who focuses on screenplays that build brands. He popularized the use of Evolutionary Behavior in marketing. Additionally, he makes promotional content for The Inventors Network of KY, which helps inventors and entrepreneurs learn the skills they need to flourish. In writing circles he is known as Leo, but listeners of his paranormal podcast The 13th Floor know him as James. When he isn't writing or talking about creepy things, he's raising a myriad of animals, from tarantulas to honeybees and cows.